Collectors are getting a new excuse to stare at Hugh Jackman’s Wolverine physique. A newly revealed Deadpool & Wolverine action figure leans directly into one of the movie’s most talked-about visual gags: Logan’s impossibly sculpted, shirt-bursting body. The release turns that knowingly over-the-top screen moment into a premium collectible, extending the film’s merchandising life while showing how studios and toy makers keep fan-favorite images circulating long after a movie leaves theaters.
A Movie Moment Built Around Wolverine’s Physical Reveal
Deadpool & Wolverine was released in U.S. theaters on July 26, 2024, and much of its marketing centered on the reunion between Ryan Reynolds and Hugh Jackman. Marvel’s official coverage of the film’s home release specifically highlighted bonus features tied to standout scenes, including a feature called “Finding Madonna: Making the Oner,” which breaks down a major sequence from the movie, showing how heavily the studio has continued to package memorable visual beats from the film for fans after its theatrical run. That matters here because the new action figure is not just another generic Wolverine toy. It is built around a very specific version of Jackman’s on-screen appearance that audiences instantly recognized.
That approach is not unusual in high-end collectibles, but it is especially effective with Jackman’s Wolverine because his body transformation has been part of the character’s appeal for years. Marvel has also repeatedly emphasized Jackman’s long association with the role. In an earlier official Marvel feature, the company noted that Jackman earned a Guinness World Record for the longest career as a live-action Marvel superhero, underscoring how central his version of Wolverine remains to the brand. When a figure spotlights his physique rather than only the costume or claws, it is selling recognition as much as plastic.
The collectible angle also fits the way Deadpool & Wolverine has been merchandised since release. Marvel promoted the Blu-ray and digital launch in late 2024, while licensed partners continued rolling out premium items tied to alternate looks, masks, and special variants. That staggered strategy keeps the movie visible in fan spaces well beyond opening weekend.
What the New Figure Actually Appears to Be
Based on publicly available listings and entertainment coverage, the newly discussed collectible appears to come from the premium end of the market rather than the basic toy aisle. A Forbes report from June 12, 2024, covered a Hot Toys Wolverine figure from Deadpool & Wolverine and noted that deluxe versions of related figures included alternate accessories and display options. More recently, third-party retail listings for Deadpool & Wolverine collectibles have described highly detailed 1/6-scale Wolverine figures modeled on Hugh Jackman’s likeness, including alternate costume versions distributed through Sideshow and Hot Toys channels.
That scale matters. A 1/6-scale figure is generally aimed at adult collectors, not children, and it allows manufacturers to emphasize musculature, skin texture, costume tears, and actor likeness with much more precision than a mass-market 6-inch release. In other words, if the selling point is “look at Hugh Jackman’s body,” premium scale is exactly where a company would go.
There is also precedent for Deadpool & Wolverine collectibles focusing on unusual or highly specific visual concepts. On April 1, 2026, entertainment coverage highlighted Hot Toys’ reveal of a limited-edition 1/6-scale “Wolverinepool” figure inspired by concept art from the film, with production reportedly capped at 2,000 units. That shows licensors are still mining the movie for niche collector appeal nearly two years after release. A physique-forward Wolverine figure fits neatly into that same strategy: take a moment fans joked about online, then turn it into a display piece.
Why This Version of Wolverine Makes Sense as Merchandise
There is a simple reason this works. Jackman’s Wolverine in Deadpool & Wolverine was never marketed as subtle. The film sold attitude, nostalgia, violence, and body comedy all at once. A figure based on the “gawk at Hugh Jackman” moment captures all four. It is funny, a little self-aware, and instantly legible even to casual fans who only saw clips or memes.
Studios and licensees love that kind of image because it shortens the distance between recognition and purchase. A collector does not need a long product description to understand the appeal. If the sculpt reproduces Jackman’s expression, torso definition, and costume styling from that scene, the item practically advertises itself.
It also reflects a broader shift in movie merchandising. The most successful collectibles are often not broad representations of a character but hyper-specific snapshots: a battle-damaged helmet, an alternate timeline costume, a single punchline pose. Deadpool & Wolverine is especially suited to that treatment because the film is packed with fan-service imagery and variant-friendly designs. The movie’s visual language almost invites collectible fragmentation.
How Marvel and Its Partners Keep the Film Alive Through Collectibles
Marvel has not treated Deadpool & Wolverine as a one-and-done theatrical event. The company supported the film with home-media promotion, behind-the-scenes books, and licensed merchandise across multiple categories. Marvel also published coverage of companion products tied to the movie and its characters, including a 2025 Marvel Unlimited Annual Plus membership bundle that came with a Wolverine-themed kit featuring an action figure, comic, pin, and patch. Even when that specific item was not a direct movie replica, it showed Wolverine remained a merchandising anchor after the film’s release window.
Licensed partners pushed even further into replica territory. In August 2025, coverage of a Marvel Legends Wolverine mask replica tied the design directly to Jackman’s Deadpool & Wolverine costume, emphasizing battle damage and screen accuracy. That product was wearable. The new action figure goes in the opposite direction: less cosplay, more display. But both products rely on the same thing, which is fan appetite for Jackman’s exact MCU-era Wolverine look rather than a generic comic-book interpretation.
That distinction is important. Hugh Jackman is not just playing Wolverine. For many buyers, he is Wolverine. A collectible that foregrounds his body, face, and movie-specific styling is tapping into two decades of audience attachment.
Why Fans Will Probably Respond
Fans of premium figures tend to reward specificity, and this release sounds very specific. It is not merely “Wolverine from the movie.” It is Wolverine from the moment the movie clearly wanted audiences to notice how absurdly shredded Hugh Jackman looked. That kind of self-aware design gives the figure a built-in personality.
It also helps that Deadpool & Wolverine remains culturally sticky. The film’s home release, art books, set photography collections, and continuing collectible reveals have kept it in circulation. Jackman has also continued talking publicly about his future with the character, including late-2025 comments reported by entertainment media suggesting the role does not necessarily feel finished for him. As long as that possibility hangs in the air, merchandise tied to his latest appearance keeps extra value for collectors.
So yes, the joke is the point. The figure exists because audiences noticed the body reveal, talked about it, and turned it into part of the movie’s identity. Merchandise teams noticed too. That is how a throwaway visual flex becomes a premium product.
Frequently Asked Questions
What is the new Deadpool & Wolverine action figure based on?
It appears to be based on Hugh Jackman’s Wolverine look from Deadpool & Wolverine, with the design emphasizing the character’s heavily sculpted physique and movie-specific styling rather than a generic comic-book version.
Is this a mass-market toy or a collector figure?
Available reporting and retail listings point to a premium collector-style release, likely in the 1/6-scale category associated with companies such as Hot Toys and Sideshow, rather than a basic children’s toy line.
Why is Hugh Jackman’s physique such a big part of the marketing?
Jackman’s physical transformation has long been part of Wolverine’s screen identity, and Deadpool & Wolverine leaned into that knowingly. Turning that moment into a figure gives collectors a highly recognizable version of the character.
Has Marvel released other Deadpool & Wolverine collectibles?
Yes. The film has generated multiple licensed products, including premium figures, replica gear, home-media tie-ins, and companion books. Later reveals, including concept-inspired figures and a Wolverine mask replica, show the merchandising campaign has continued well after the movie’s 2024 release.
Why do studios make figures based on such specific scenes?
Scene-specific collectibles are easier to market because fans instantly recognize them. A memorable pose, costume variation, or visual gag often has more collector appeal than a standard all-purpose character design.
Could more Hugh Jackman Wolverine figures be coming?
Very possibly. Wolverine remains one of Marvel’s strongest merchandising characters, and Deadpool & Wolverine has already inspired several collectible variations. As long as demand stays high, more Jackman-based releases are likely.
