The UKGC licensing authority currently approves around 180 online casinos, many of which are new brands looking for their spot under the sun. In such a competitive environment, companies do all in their power to attract customers and stay relevant. After all, the iGaming business is no different from any other.
To intrigue players and turn visitors into leads, new online casinos use different marketing methods and add features that will thrill users looking for something fresh, bold and different. In this piece, we will discover if they are more effective than the traditional sales approach.
Top Features and Functionalities
Whether you want to choose an operator from a list of handpicked new casino sites or you wish to research on your own, you will notice new online contenders often share the same features.
The most prominent of them is extensive gamification. While companies that have been around for years rely on classic deposit bonuses, new players on the casino scene add an element of challenge. It is also not uncommon to see tournaments and competitions combined with standard deals.
In new casinos, customer support is no longer limited to the holy trinity of live chat, email, and phone. They expand their support to include messenger systems such as WhatsApp. Also, they are not afraid to include AI into the mix and filter inquiries with the help of a chatbot.
The user interfaces of new casinos are more responsive, generate custom-made game suggestions and feature plenty of filters to make gambling easier.
Are New Online Casinos Worth the Money?
The answer to the big question depends on the type of player you ask. Most newcomers won’t have anything against getting to choose between dozens of card and phone payments, while more conservative gaming public can be overwhelmed.
Simultaneously, there are plenty of gamblers who don’t want to put extra effort into triggering bonuses. For them, the element of gamification is nothing but a bother that prevents them from getting easy deals.
Although new casinos definitely have their spot on the market and the ability to attract crowds, they are not suitable for players who prefer a more traditional approach.
On that note, like any other type of product, new casinos are worth the money for the right patron. There are plenty of gamblers who will enjoy customized suggestions and bonus deals, as well as those who couldn’t care less about them.
Players’ Feedback Matters More Than Ever
Another element new casinos are famous for is their responsiveness, and we don’t mean that in a technological sense. They listen to the heartbeat of their audience and tweak their deals and libraries to enhance their experiences. Today, when players have plenty of alternatives, new casinos understand the importance of catering to their every whim. Compared to them, older casino brands might seem like monarchies unwilling to change.
Ultimately, online players are the ones making their choice here. Online casino sector presents a large enough market with plenty of customer groups of varying preferences who look for different things. This creates ample opportunity for both new and established brands to coexist and cater to their distinct user segments.