Proximus Group, under the leadership of CEO Stijn Bijnens, is accelerating its digital transformation through a dual-pronged strategy—Amplify for domestic operations and Elevate for its global business. Announced on February 27, 2026, this strategic roadmap positions Proximus to strengthen its telecom leadership in Belgium while expanding its global digital communications footprint.
Introduction
Proximus is charting a bold new course with its Amplify and Elevate strategies, unveiled on February 27, 2026. These initiatives aim to reinforce its domestic telecom dominance and unlock growth in international digital services. With a clear focus on AI-driven efficiency, network modernization, and shareholder value, Proximus is redefining its role in the evolving telecom landscape.
Amplify: Reinforcing Domestic Telecom and IT Leadership
Under the Amplify strategy, Proximus is doubling down on its Belgian telecom infrastructure and customer experience. The company plans to fully own and optimize gigabit access nationwide, accelerate the decommissioning of copper networks, and enhance mobile market leadership. AI-driven automation and software-defined capabilities will streamline operations and elevate enterprise service delivery.
This transformation is expected to reduce operating costs and improve efficiency. Proximus will manage workforce changes through natural attrition and retirements, while investing in reskilling and upskilling programs to maintain competitiveness and internal mobility.
Elevate 2030: Expanding Global Digital Capabilities
The Elevate 2030 strategy targets Proximus’s international operations, leveraging the strengths of BICS, Telesign, and Route Mobile under the Proximus Global umbrella. The goal is to become a global leader in connectivity and secure digital interactions by:
- Capturing growth in omnichannel communications and digital identity
- Monetizing network APIs to unlock new revenue streams
- Enhancing governance and execution discipline
- Creating strategic optionality for long-term value crystallization
Proximus reiterated its ambition for the Global division to return to EBITDA growth by 2027, signaling confidence in its transformation trajectory.
Financial Ambitions and Shareholder Returns
Proximus has laid out clear financial targets for 2026–2028:
- Domestic services revenue is expected to grow at a 1% CAGR
- Domestic EBITDA is projected to remain broadly stable
- Organic free cash flow is set to improve gradually from 2026 onward
- Net debt to EBITDA ratio will be maintained below 3.0x (S&P definition)
- Domestic capital expenditure is forecasted to stay around EUR 1.2 billion through 2028
Looking ahead to 2030, as fiber rollout nears completion, annual capex is expected to fall below EUR 1 billion, driving organic free cash flow toward approximately EUR 400 million. This improved cash generation is intended to support a progressive dividend policy.
Proximus plans to propose gross dividends per share of EUR 0.30 for 2026, EUR 0.40 for 2027, and EUR 0.50 for 2028, subject to board review and market conditions.
Organizational Realignment to Support Strategy
To execute these ambitious plans, Proximus has restructured its leadership. On January 16, 2026, the company announced changes to its Leadership Squad to sharpen its strategic innovation focus. Key appointments include:
- Jim Casteele as B2C & AI Lead, overseeing AI transformation across customer-facing operations
- Donatienne Goemans as Customer Operations Lead, emphasizing customer satisfaction
- Jeroen Verbruggen as IT Lead, responsible for engineering digital solutions and strengthening infrastructure security
These changes aim to simplify governance, enhance efficiency, and empower teams to deliver the new strategy effectively.
Strategic Partnerships and Digital Innovation
Proximus is also forging strategic partnerships to bolster its digital capabilities:
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In March 2025, Proximus Global partnered with Nokia to expose network APIs on Nokia’s Network as Code platform. This collaboration enables developers to build enterprise applications leveraging network slicing, fraud protection, and 5G capabilities.
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In June 2025, Proximus formed a consortium with Thales to enhance NATO’s Communications and Information Agency (NCIA) network. The project includes cloud-based infrastructure, cybersecurity, and high-speed connectivity for 5,000 users across multiple sites.
These initiatives reflect Proximus’s commitment to digital innovation and its ability to deliver secure, scalable solutions in both commercial and defense sectors.
Strategic Reorganization for Global Scale
In December 2024, Proximus consolidated its international operations by creating Proximus Global, merging BICS, Telesign, and Route Mobile into a single entity. The reorganization, valued at approximately €3.1 billion in equity, streamlined governance and positioned Proximus for operational efficiency and global scale.
This structural alignment supports the Elevate strategy by enabling cross-selling, innovation, and synergy realization across digital communications and identity services.
Conclusion
Proximus’s Amplify and Elevate strategies mark a decisive shift toward digital leadership in both domestic and global markets. By modernizing infrastructure, embracing AI, and leveraging strategic partnerships, the company is poised to enhance efficiency, drive growth, and deliver stronger shareholder returns. With clear financial targets and organizational alignment, Proximus is well-positioned to navigate the evolving telecom landscape and emerge as a frontrunner in digital innovation.
Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice.
