TikTok is a sensation in the world of social networks that marketers can no longer ignore. Despite the fact that the platform is particularly popular among millennials and generation Z, there are also influencers, businessmen and even well-known politicians on the site. This app is different from other visual platforms. On TikTok, users do not rely on high-quality images and perfect content. Originality, creativity, fun and humor are especially appreciated here.
Considering that the popularity of the application continues to grow, more and more companies and brands are coming online, which plan to increase audience loyalty and sell more goods or services. They do it competently: they design the page, upload several relevant videos and buy tiktok followers to make the page look solid. And then – the strategy that needs to be developed at the beginning of the journey should work. In this article we will tell you what features of the application should be taken into account in order to succeed on TikTok.
Interact with the audience. The effectiveness of user-generated content is that your customers do the work for you. The best way to keep this up and make sure that users shoot as many videos focused on your business as possible is to communicate with them. Both companies and individuals like to see engagement in their publications. You can do this by commenting on their videos, responding to mentions when clients contact you and sharing successful clips on your account. This will increase buyers loyalty in the long run, which means you will increase revenue and increase brand loyalty.
Include relevant bloggers in your campaign. Investing in famous people on the site becomes a good business move due to the high return on investment. Influencers have the opportunity to quickly present your product to the right subscribers. But keep in mind that before starting an advertising campaign, you need to prepare an account so that it looks presentable.
Get involved in the design and development of the design yourself or hire a specialist who will help in this matter. In addition, the best solution would be to immediately create a base of subscribers and buy tiktok followers cheap. This will help in further promotion, since the number of viewers is an indicator of the success and popularity of your page. The more viewers in the profile, the more likely it is to achieve maximum success at the initial stage. Following the “herd instinct”, users will subscribe to you more and more, making the page more presentable every day. Take care of this in advance, and then everything will be fine.
Focus on non-intrusive marketing. If Gen-Z is your target audience, you need to understand that the old methods will fail and will not bring a positive result. Young people under the age of 25 believe that online advertising is destructive and negatively affects life on the web. Your goal is to use non-intrusive marketing in your strategy. TikTok is ideal for this, because the platform is focused on short video fragments where you can advertise a product or service unobtrusively.
A good example of how Apple uses its channel on the platform. About a year ago, they posted a short interview where Francis told Dillon about his best day in Los Angeles. They used the hashtag #PefrectDayIn, which later turned into a trend and attracted attention to the Apple account.
Share clips created by other authors. Many companies make the mistake of focusing on creating their own videos, instead of attracting users to create them. Your goal is to make people love the brand as much as you do. How deeply users will be immersed in your company depends only on you. A great example is Nike, they launched a branded hashtag and now the tag has more than 3 billion views. In their videos, people share impressions about clothes and unpack new items. All this is free content created by other users, which attracts new viewers to the company.
Plan your posts in advance. Your team members will not be able to be active on TikTok all the time. It is necessary to make a content plan that will help in publishing new videos. Adhering to the schedule, it will be much easier to pay attention to several platforms at once and not forget where you have already published posts, and where you just have to share new products with followers.
The advantages of using TikTok as part of a business strategy are becoming more and more. At a minimum, you will be able to connect to a new demographic group and find new customers among a million audience. As a brand, you need to make sure that you create relevant and unique videos that will delight users. Set a goal for yourself and go for it using the tips that we shared in the article.