Terra Luna is a fairly new restaurant in Arlington Heights on a strip of shops, bars, and cafes. It’s primarily known for its burgers and the burger mix-ins that come with them. But what will Terra Luna’s price look like in the coming years? To find out, I researched their menu prices and comps to other similar restaurants around Chicago to get a better idea of how much people will be paying once they open. It looks like Terra Luna is going to be pretty expensive for at least the next few years because it offers food that has been priced high even compared to other burger joints currently in Chicago.
Why is LUNA rising?
There are a few reasons that have kept Terra Luna’s prices up. First, the quality of what they are serving is high. I don’t know much about their kitchen or where they source their food from before they hit the city streets, but everything on my table looked fresh and delicious. Second, Terra Luna is a new restaurant. This means that they have not yet settled into a regular customer base. They are still in the process of attracting customers, which means they can get away with higher prices. Once the brand gets more popular, I expect Terra Luna to have a larger customer base and be able to lower the price of their foods. Third, their location is prime for commercial growth because it’s situated on a strip of restaurants and bars that are frequented by many local residents and tourists alike every night of the week (especially during football season). The longer Terra Luna stays open and continues to offer high-quality food at higher-than-average prices, the more people will eventually grow used to paying them.
Terra price forecast
In general, I expect Terra Luna to have prices high enough to keep their brand growing in the coming years. A lot of what they do is new and fresh, and they have not had time to become a regular stop for most people in Chicago. So I don’t think their prices will drop dramatically anytime soon. However, I do think that Terra Luna will slowly lower their prices as they establish themselves as a popular place for local residents and tourists alike. They’re not going anywhere anytime soon, so I bet that eventually you’ll be able to get a burger for about $10-$12 on average (but it will still be worth it).
Terra growth
Terra Luna is being built as a chain in Chicago. This means that they want to focus on expansion and growing their brand. I expect Terra Luna to be a prominent chain in the next five years, at least. Its current menu prices are high, but they are still not too high to deter most people from at least trying out their awesome burgers. It’s hard to tell how quickly or slowly Terra Luna will grow, but given the fact that this is a growing market for them (because Terra Luna is new and still establishing itself), I bet Eduardo Ortega and the rest of the Terra Luna team will be focusing on growth as quickly as possible because competition is coming.
Time to vote #LUNAtics 👇 #TerraIsMoreThanUST https://t.co/Y3wLYK2Qwn
— Terra 🌍 Powered by LUNA 🌕 (@terra_money) May 18, 2022
What are the differences between Terra Luna and The Counter?
Terra Luna is an entirely new concept while The Counter is a chain. Both The Counter and Terra Luna offer burgers, milkshakes, tacos, and wraps. The main difference is that Terra Luna will be opening in four more locations in the Chicago area (in addition to its current Arlington Heights location). This means that their food will be available at more locations around the city, which means a wider customer base from which to draw from (which makes it cheaper).
