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Why do we need Video Production?

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The electronic medium for recording, copying, playback and broadcasting is known as video production. It is a complicated process for TV, home video and digital marketing. The video production process is equivalent to filmmaking.

It serves as the major pillar for the electronic media capable of capturing the subject matter in a  live format. It allows the audience to view digital 3D films with intricate graphics and sounds. 

The beginning:

The first motion picture was created or filmed on the screen in the 19th century. The audience was fascinated by the artistry and capability of video production which became the inception of the new era. It demonstrated the technological capability of describing human expression in a unique form. 

The first film was ‘The race horse’ in 1878. The main focus of that film was to describe chronophotography, a photographic method to record the passing of time. Later in 1888, Roundhay Garden Scene was a two-second clip that showed people walking and dancing in a circle. As time changed technology gradually progressed and developed new ways to inspire creativity.

Types of video production: 

Here are the five different types of video:

  • Educational video production: These videos are of a definite time frame it can be of 40 minutes or more that that. It is an excellent example for teaching as it includes sight and sound. It discusses the topic briefly and includes in-field demonstrations making it easy for the students to understand it.
  •  Animated video production: These are extremely popular videos which are created using illustrations and graphic effects. Animated video agencies create these videos on the basis of  frictional stories. Animated video agencies every year promote young talent through these videos.
  • News video: These are simple videos which are good in delivering the information quickly. They provide the overall description of the topic but don’t explore deeper. They don’t require special effects but follow the normal framework.
  • Corporate video production: Instead of documents it is a nonfictional motion picture that gives information along with little entertainment. It has some aspects of reality and are based on educational or instructional projects. The corporate video company use these videos for online marketing. 
  • Entertainment video: They are fun loving videos simply for entertainment sake. They can be anything a music video, short film, comedy etc. 
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Video has the capacity of delivering a simple message in an audio and visual format that can be understood by people. Although it was a laborious process it proved to be a good medium of entertainment.

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The video production process:

The method consists of 3 main steps:

  • Pre-production
  • Production
  • Post-production

Pre-Production:

It is the first phase of production where you have to draw a blueprint or a map for the video production. Before creating a video one has to understand the basics of video production.

  • One has to decide on the object of the video before creating it. You have to identify the content of the video or the message that you want to convey through the video and what will the audience gain from the video.
  • You have to choose the target audience. A firm understanding of your audience is required, as it is a key for making a successful video.
  • Review the message that is required for creating the video and then plan the next step accordingly.
  • Create a strategy that will guide you in creating a video for example the budget plan and return on investment (ROI). A clear framework will allow you to stay on budget and will successfully deliver a positive ROI in future.
  • After the framework, focus on the creative content of the video. Have a brainstorming session regarding ideas and ways that are needed to make the content presentable. Take a look at your competitors or you can search for inspiration.
  • Write the script and map out the details in your story. Make the script natural and interesting excluding too many elaborations.
  • Scout for the location that will help you to shoot the video. And get the permission ahead of time. (Only required for the film, not for short videos). 
  • Make a list of types of equipment that are required for video production.
  • Cast talent should be decided based on the video you are creating. Think about the background music, whether your video requires a voiceover or not. If it does then which tone will be suitable for the targeted audience response.
  • When you’ve completed planning everything all that is left now is to decide the schedule of the shoot. 
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Production:

This phase follows the roadmap of the pre-production phase. This phase requires a director to carry out the execution plan for the shooting. Director ensures fulfilment of the desired performance, proper lighting and correctly follow the script.

  • Keep a check on the time frame for lighting and the amount of light required for each scene. 
  • Set up the camera at a definite angle for shooting.
  • Now direct the talent according to the script. While working with experienced actors or artists it is always necessary to direct their performance as per the need.
  • Don’t forget to shoot B-roll footage (extra footage to cut away during editing). It may consist of various angles or anything that fits the theme.
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Post-Production:

This is the best part where everything is summed up and given a proper shape or artistic touch to the creation. In post-production, you review your best shots, make sure it fits in the desired time frame, cut down the parts which are not required and make it complete.

  • Start editing the video. Import the best takes into the editing software. Arrange the takes according to the script. To find the best software and read up on reviews which editing software would suit you, check out websites like Truely that aggregate software reviews.
  • Record an appropriate voiceover for different scenes. Make sure they are appealing to the target audience. 
  • Add graphics and special effects for different scenes.
  • Add background music to the silent scenes. Use multiple tracks to keep the viewers engaged.
  • When the preparation is complete, give a title to the topic and start promoting it on the digital as well as the social media platform.
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Conclusion:

Animation video production agencies and Corporate video production company require the best technology to increase business across the globe. It directs you towards more innovative technology. With the help of the right production, any organisation can create an excellent video.

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Sophia Jenniferhttps://areyoufashion.com/
I'm Sophia Jennifer from the United States working in social media marketing It is very graceful work and I'm very interested in this work.
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