There were some who said the day of SEO (search engine optimization) success was going to end thanks to some major changes in digital marketing that took place in 2023. They were wrong! The year 2024 is on pace to make SEO even bigger than before, and one of the greatest tools entrepreneurs can have in their digital marketing toolbox! An estimated 80% of American Internet users report that they read and are influenced by SEO they find in blogs! Google is constantly recalibrating its arcane search algorithms, and savvy SEO services are tuned in and making more money on the search engine than ever before!
If you are interested in seeing your company’s online profits increase exponentially then our best advice is for you to engage the services of the amazing technical SEO specialists who will put their expertise and knowledge to work for you, making SEO one of the best advertising investments you can possibly make! Here is some helpful SEO advice to put to work for your business in the upcoming year:
Mobile Users – Mobile usability is now the single most important digital marketing growth sector in existence. Over 75% of global web traffic is happening on mobile devices, so making sure those users have a good experience is vital to your success! It begins with building a site that is mobile friendly, able to easily fit onto every different size of screen. The most important content, such as your SEO links, should always appear near the top of the page.
Content Prioritization – The secret of a successful SEO campaign is no secret because it’s right there in front of you- content, content, content! It’s easy for users to suffer from information overload, so keeping your content short, simple, and easy to digest is critical for impatient readers. Keywords that are relevant to your products and services must be carefully chosen for maximum impact.
Localized SEO – This is a trend that continues to gain traction! People in downtown Seattle aren’t usually interested in visiting a cinema hundreds of miles away in Boise, Idaho, so they are searching “cinemas in downtown Seattle” to produce local results pertinent to their region. The best way to capitalise on this for your business is to make sure you have claimed your Google My Business listing and keep it up to date with your services, location, and hours, so that it will be present on Google Maps, ensuring those localised SEO keywords work for you!
We hope you find this information useful and wish you a great fortune from your SEO opportunities in the coming year!
