Screen Australia has unveiled two audience-intelligence programs aimed at boosting the theatrical reach of Australian feature films, as reported by Variety’s report and If’s coverage. These initiatives come as connecting Australian stories to audiences locally and worldwide gets more complex. Filmmakers don’t just face fierce competition—they have to be smarter about how they reach viewers
“Our aim is to empower filmmakers to maximise the potential for Australian stories to resonate at home and around the world,” Variety quotes Rakel Tansley.
“Connecting Australian stories to audiences locally and globally has never been more complex,” Variety also reports from Tansley, emphasizing this growing challenge.
The First Cut Lab program targets narrative feature films with budgets under $8 million million that are in or entering post-production. Up to four projects per round will receive tailored workshops and mentorship sessions. This marks the earliest Australian application of Tatino Films’ lab since 2015, noted by If.
Tatino Films contributes proven global expertise, having collaborated with over 300 talents worldwide on 150 projects.
Impact & Insights Program for Established Projects
The Impact & Insights program focuses on narrative features in development or post-production, aiming to craft solid audience and release strategies. Screen Australia and international audience advisor Publikum will select up to three development projects and five post-production titles each round.
Rakel Tansley, Screen Australia’s Head of Feature Film Development, highlighted that reaching global audiences is tougher than ever.
Workshops and Mentorship Structure
The webinar series starts on July 14 and is co-presented by Publikum. The session, “Making Audience Data Work for Your Project,” runs 4:00 to 4:45 pm AEST.
Tatino Films’ Global Experience
Tatino Films has worked with more than 300 film talents across 50 countries and contributed to 150 screen projects.
Eligibility and Selection Criteria
First Cut Lab accepts films with budgets under $8 million in post-production, per If. Selection includes up to four projects for First Cut Lab and eight for Impact & Insights combined.
Implications for Australian Cinema
Combining Tatino Films and Publikum’s skills signals a blend of artistic and commercial priorities. Audience intelligence has become central to Australian film strategy.
The first event in the series, a webinar co-presented by Publikum, is scheduled for July 14.
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