The online gambling industry has seen monumental growth over the past decade. As regulation spreads across the globe, opening up new markets, online gambling platforms have rushed to localize their offerings to cater to distinct cultures and languages. This localization is fueling further expansion of the multi-billion dollar industry.
In 2025 the global online gambling market is projected to be worth over $100 billion. Much of this growth is being driven by the spread of regulation and the corresponding emergence of new localized online gambling options.
Opening of New Markets
A major factor powering the rise of localized online gambling platforms, like RocketPlay Australia, is the ongoing regulation of online gambling in countries across the world. As more jurisdictions establish regulatory frameworks, new markets for legal online betting and gaming are coming online every year.
This spread of regulation has opened up opportunities for operators to offer locally-focused online gambling platforms to serve previously untapped markets. By customizing platforms for local languages, customer preferences and deposit/withdrawal methods, operators can gain an advantage in burgeoning regulated jurisdictions.
For example, the legalization of sports betting in numerous US states since 2018 has sparked a boom in localized betting platforms tailored specifically for American audiences. The same trend is playing out across Latin America, Africa and parts of Asia as regulation enables new markets.
Localization Imperative
To successfully expand into newly regulated jurisdictions, operators are finding they must offer a locally-focused user experience.
General international platforms are often ill-equipped to serve customers in specific regulated markets. Factors like language, cultural references, deposit methods, customer support and game libraries must be adapted to appeal to local demographics.
This imperative to “localize” is fueling the breakout growth of online gambling platforms built for individual markets. By specializing in a specific geography, these localized platforms can cater to customers far more effectively.
Key areas of localization include:
- User interface translated into dominant local languages
- Localized marketing and promotional offers
- Utilization of popular local payment methods
- Customer service in native languages
- Optimization for local mobile devices and networks
- Game libraries tailored to local interests
Key Areas of Localization for Online Gambling Platforms
| Area | Localization Approach |
| User interface | Translation into dominant local languages |
| Marketing & offers | Tailored to local cultural interests and motivations |
| Payment methods | Integration of popular local payment options |
| Customer service | Support in native languages |
| Mobile experience | Optimization for popular local mobile devices and cellular networks |
| Game library | Inclusion of games that match interests of local customer demographics |
These localized elements allow gambling platforms to provide a welcoming, familiar user experience that caters to the specific needs and preferences of customers in a target market.
Growth of Localized Platforms
The combined forces of expanding regulation and the imperative to localize have led to breakout growth for online gambling platforms concentrated on individual markets.
Across Latin America, localized platforms like ApostaWins, BetChile and BetAlfa have seen tremendous success by focusing entirely on their home countries since regulation opened up markets.
In Europe, customized platforms are gaining share in newly regulated jurisdictions like Germany, the Netherlands and Switzerland with locally-focused offerings.
And in the United States, states like New Jersey and Pennsylvania have fueled spectacular growth for localized betting apps like SugarHouse and BetMGM designed specifically for their regional customer base.
This surging popularity of localized platforms is also playing out in African countries like Kenya, Ghana and South Africa following gambling regulation and increases in internet access and mobile penetration.
As regulation spreads across Asia, localized sites are also gaining traction in countries like India and Thailand.
And this is only the beginning—with many of the world’s most populous countries still working towards online gambling regulation, the runway for growth remains massive for localized platforms rolling out across newly opening markets in the years ahead.
The future is undoubtedly bright for online gambling operators willing to adapt their platforms to the unique needs, languages and interests of customers in regulated jurisdictions across the globe. With the ongoing momentum of legalization and localization, localized online gambling sites are poised for sensational growth through 2025 and beyond.
